MASTERING ETSY FOR REAL ESTATE SUCCESS 

Set yourself apart, generate leads, and additional income, all while having fun with your branding and culture.

COMING SOON MID YEAR 2025

MASTERING ETSY FOR REAL ESTATE SUCCESS 

Set yourself apart, generate leads, and additional income all while having fun with your branding and culture.

Have you been wondering how...


to reignite your passion for real estate in these challenging times?
Are you feeling trapped by the unpredictability of a single income stream, longing for financial security and peace of mind?

You're not alone. Many REALTORS are grappling with uncertainty, searching for a way to diversify their income and rediscover their motivation. What if there was a way to leverage your real estate expertise into a steady second income, all while rekindling your enthusiasm for your career?

Doorify Real Estate Podcast

Host: Matt Fagiloi

In this engaging episode of the Doorify Real Estate Podcast, host Matt Fagioli sits down with Tammie Slay, they dive into her inspiring journey, revealing how she’s turning heads in the real estate world with what Matt cheekily dubs a "side hustle that’s not a side hustle."

Tammie’s approach blends passion, creativity, and strategy to redefine what it means to thrive in today’s market. From the first "hello," her enthusiasm sets the tone for an episode packed with insight, inspiration, and practical takeaways for listeners ready to elevate their game.

 

Wishes do come true...

Increased Financial Security

They will feel empowered by gaining new skills and knowledge that enable them to take control of their financial future and expand their business in new ways. With a new stream of income from their Etsy shop, they’ll experience greater financial stability and security, allowing them to plan for the future with more confidence.

Enhanced Creativity

Running an Etsy shop will allow them to tap into their creative side, which can rejuvenate their passion for their work and bring a new dimension to their professional life. The creative aspects of managing an Etsy shop and the potential to reach a new audience will inspire them to explore further opportunities for growth and innovation.

Expanded Skill Set and Increased Confidence

They’ll have a broadened skill set that includes e-commerce, digital marketing, and online customer service, making them more versatile and adaptable in the evolving real estate landscape. Completing the course and setting up a successful Etsy account will boost their confidence in their ability to adapt to new technology and explore innovative business strategies.

Imagine if...

  • You could leverage Etsy for...
  • Client Birthdays...
  • Open Houses..
  • At the Closing Table...
  • Christmas and Holidays...
  • Lead Generation...
  • and so many other uses!

And the good news?

you don't have to do it alone!

Hear what others are saying

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From the moment I met Tammie, her genuine and warm personality made me feel comfortable and reassured that I was in capable hands. Her honesty and integrity are truly commendable. Tammie's hardworking nature is evident in every aspect of her work. Tammie's commitment to excellence sets the bar high for real estate professionals, and I am grateful to have had the opportunity to work with her.

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TAMMIE SLAY!!! I have taken many courses throughout my career, and NONE of them compare to the courses I have taken with TAMMIE SLAY!!! She is hands down the most fun, and engaging instructor and this lady knows her marketing. She is keen, savvy, and creative. Plus, she has the biggest heart of gold of any person I have ever met. Everyone needs a bit of TAMMIE SLAY!!! in their lives.

What you will learn

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Module 1

Setting Up Shop: Etsy Essentials for Realtors

Dive into the basics of Etsy and discover why this platform is a goldmine for Realtors. We’ll guide you through setting up your account, choosing the perfect shop name, and creating a brand that resonates with potential clients. By the end of this module, you’ll have your Etsy shop ready to go and optimized for success!

 

Module 2

Crafting Your Offer: Creating Products and Services that are Sticky and Sell

Learn how to design digital and physical products that not only sell but also attract quality leads. From personalized home decor to real estate guides, this module will help you brainstorm, create, and refine offerings that stand out in the crowded Etsy marketplace.

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Module 3

Show and Tell: Photography, Descriptions, and Listings that Pop

Capture attention with stunning photos and irresistible descriptions. This module covers the art of Etsy product photography, writing compelling copy, and crafting listings that highlight your products’ value and appeal to your target audience.

 

Module 4

SEO & Beyond: Getting Found and Loved on Etsy

Unlock the secrets of Etsy SEO to ensure your shop and products are seen by the right buyers. You’ll learn how to use keywords, tags, and categories to boost visibility, as well as how to leverage Etsy’s marketing tools to drive traffic and sales.

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Module 5

Marketing Mojo: Promoting Your Etsy Shop Like a Pro

Discover how to create a buzz around your Etsy shop with savvy marketing strategies. From leveraging social media to building an email list and creating promotional campaigns, this module will teach you how to attract traffic and convert visitors into loyal customers.

Module 6

Lead Magnets: Turning Etsy Shoppers into Real Estate Clients

Learn how to transform your Etsy customers into hot real estate leads. This module covers strategies for cross-promoting your real estate services, creating lead magnets, and using Etsy as a powerful tool to grow your client base.

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Module 7

The Money Move: Mastering Pricing and Sales Strategies

Pricing can make or break your Etsy success. In this module, you’ll master the art of pricing your products competitively while ensuring profitability. We’ll also explore sales strategies, discounts, and promotions to keep your customers coming back for more.

Module 8

Closing the Deal: From Etsy Sale to Real Estate Referral

You’ve made a sale—now what? This module teaches you how to nurture your Etsy customers into long-term clients. Learn how to provide exceptional service, ask for referrals, and seamlessly transition from online sales to real-world real estate deals.

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Module 9

Analytics & Adaptation: Tracking Success and Tweaking for Growth

Get the lowdown on Etsy analytics and how to use data to drive your business decisions. This module will help you understand what’s working, what’s not, and how to tweak your strategies for continuous growth and improvement.

Module 10

Scaling Up: Expanding Your Etsy Empire and Real Estate Reach

Ready to take things to the next level? This final module explores advanced strategies for scaling your Etsy shop and integrating it further into your real estate business. Learn how to expand your product line, collaborate with other sellers, and keep the momentum going for long-term success.

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Module 1:

“Setting Up Shop: Etsy Essentials for Realtors”

Dive into the basics of Etsy and discover why this platform is a goldmine for Realtors. We’ll guide you through setting up your account, choosing the perfect shop name, and creating a brand that resonates with potential clients. By the end of this module, you’ll have your Etsy shop ready to go and optimized for success!

selected

Module 2:

“Crafting Your Offer: Creating Products and Services that are Sticky and Sell”

Learn how to design digital and physical products that not only sell but also attract quality leads. From personalized home decor to real estate guides, this module will help you brainstorm, create, and refine offerings that stand out in the crowded Etsy marketplace.

selected

Module 3:

“Show and Tell: Photography, Descriptions, and Listings that Pop”

Capture attention with stunning photos and irresistible descriptions. This module covers the art of Etsy product photography, writing compelling copy, and crafting listings that highlight your products’ value and appeal to your target audience.

selected

Module 4:

“SEO & Beyond: Getting Found and Loved on Etsy”

Unlock the secrets of Etsy SEO to ensure your shop and products are seen by the right buyers. You’ll learn how to use keywords, tags, and categories to boost visibility, as well as how to leverage Etsy’s marketing tools to drive traffic and sales.

selected

Module 5:

“Marketing Mojo: Promoting Your Etsy Shop Like a Pro”

Discover how to create a buzz around your Etsy shop with savvy marketing strategies. From leveraging social media to building an email list and creating promotional campaigns, this module will teach you how to attract traffic and convert visitors into loyal customers.

selected

Module 6:

“Lead Magnets: Turning Etsy Shoppers into Real Estate Clients”

Learn how to transform your Etsy customers into hot real estate leads. This module covers strategies for cross-promoting your real estate services, creating lead magnets, and using Etsy as a powerful tool to grow your client base.

selected

Module 7:

“The Money Move: Mastering Pricing and Sales Strategies”

Pricing can make or break your Etsy success. In this module, you’ll master the art of pricing your products competitively while ensuring profitability. We’ll also explore sales strategies, discounts, and promotions to keep your customers coming back for more.

selected

Module 8:

“Closing the Deal: From Etsy Sale to Real Estate Referral”

You’ve made a sale—now what? This module teaches you how to nurture your Etsy customers into long-term clients. Learn how to provide exceptional service, ask for referrals, and seamlessly transition from online sales to real-world real estate deals.

selected

Module 9:

“Analytics & Adaptation: Tracking Success and Tweaking for Growth”

Get the lowdown on Etsy analytics and how to use data to drive your business decisions. This module will help you understand what’s working, what’s not, and how to tweak your strategies for continuous growth and improvement.

selected

Module 10:

“Scaling Up: Expanding Your Etsy Empire and Real Estate Reach”

Ready to take things to the next level? This final module explores advanced strategies for scaling your Etsy shop and integrating it further into your real estate business. Learn how to expand your product line, collaborate with other sellers, and keep the momentum going for long-term success.

Hear what others are saying...

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I’ve had the privilege of working with Tammie Slay for over 3 years, and I can honestly say that she is a true game-changer in the real estate world. From the moment we started working together, I knew I was in the presence of someone who not only understood the industry inside and out but also had a genuine passion for helping others succeed.

Tammie has an incredible ability to see opportunities where others see obstacles, and she is always ahead of the curve when it comes to new strategies and tools. Her guidance has not only transformed my team's business but also helped me grow personally and professionally. Whether it’s crafting a new brand image or exploring new income streams like Etsy, Tammie has always been there to provide the support, insight, and motivation I needed to thrive.

If you’re looking for someone who will truly invest in your success and help you take your real estate game to the next level, look no further. Tammie is the real deal, and I’m grateful every day for the opportunity to work with such a visionary leader.

- Cleveland Gaddis RE/MAX, Georgia

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Meet your coach

Tammie Slay is driven by a fervent desire to ignite the passions of those around her, guiding them towards the realization of their dreams through the cultivation of their inherent gifts and talents. Her unwavering commitment lies in empowering individuals to recognize their true potential, fostering a sense of significance and value in each person she encounters.

As a staunch advocate for financial independence, Tammie not only endeavors to secure her own freedom but also seeks to uplift others on their journey towards a life of autonomy. Amidst her roles as a devoted mother to six, a cherished grandmother, and the devoted caretaker of Charlotte, an exuberant mischievous black lab, Tammie remains deeply rooted in her Texan heritage.

In addition to her roles on the home front, Tammie wears many hats professionally. She serves as the Broker/Owner and esteemed team leader of Hip Realty Group, leveraging her expertise to guide clients towards their real estate aspirations. Beyond her brokerage endeavors, Tammie extends her impact as a Master Coach, harnessing her multifaceted skill set to empower individuals to reach their fullest potential.

Frequently Asked Questions

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Mastering Etsy for Real Estate Professionals

Leverage the power of Etsy to add value to your real estate services.

LAUNCHING MID YEAR 2025